The Economic Power of Advertising
and why it works
Alan Cox, CEO, Core Media
Date: Thursday, 5 May 2016
Time: 7.30 am (start)
9.00 am (close)
Join us on Thursday 5th May 2016 with Alan Cox, Chief Executive of Core Media Ireland’s largest media communications group. Alan will update ACCA Members and Guests on The Economic Power of Advertising and why it works and explore the following themes:
- Market Trends
- Key Issues and Challenges facing the industry
- Measuring Return on Investment
Alan began his career in the advertising business in 1985. He has worked in a number of areas including production, full service account management and media. Following four years as media director with Bell Advertising (part of Ogilvy & Mather), he was appointed managing director of Ogilvy’s new media company The Network in 1997 and appointed to the European board of the company the following year. In 1999 he joined Carat Ireland where he spent seven years until his move to Core Media in September 2006.
Core Media has been voted Agency Network of the Year for the last three years at the Media Awards. In 2015 the company was also voted the best medium sized workplace in Ireland by the Great Place to Work Institute for the second year in a row.
This event is kindly sponsored by Hays Recruitment
This event qualifies for 2 CPD units