Overview:
Turning a good idea into tangible action requires more than statistics and data – it also takes persuasive communication and astute judgement. This workshop helps accountants and finance professionals craft clear, credible business cases that influence stakeholders positively and support confident decision-making.
Using academic research and real-life examples, delegates will explore how to improve the clarity and impact of their written communication, presentations and verbal discussions.
- Learn to structure persuasive proposals that address stakeholder needs and manage risk effectively.
- Adapt communication styles to make financial information accessible and persuasive for non-financial audiences.
- Critically evaluate different types of communication and implement changes to maximise their impact.
- Explore practical techniques to increase the impact of written reports and verbal presentations.