with Speaker Louise Bunyan, Smartfox
LinkedIn has over 550m global users, and in a recent survey over 52% of new hires were sourced through LinkedIn, but how do you stand out from the crowd, remove the fear of "doing something wrong and looking foolish" and utilise your LinkedIn account to drive your career and company goals? In this hands-on and practical workshop, Louise Bunyan of SmartFox.ie will take us through the key foundation elements of LinkedIn along with insider tips and tricks around building up personal LinkedIn profiles in order to build trust, sell subtly and attract talent to your organisation. This training is a snapshot of Louise's full day workshop which she delivers in-house and also through open workshops across Ireland, and is applicable for all roles in an organisation.
Building your personal brand on LinkedIn
Did you know that 'motivated' is the most overused profile word on LinkedIn? Learn how to create a stand out personal profile from the cover image, photo, headline, summary, work history and asking for and giving recommendations. Includes practical tasks around discovering your own keywords.
Growing your network confidently
Learn how to use the free search tool, and advanced filter settings to find new connections. And how to avoid the one big mistake when sending a connection request on mobile and on desktop, along with a live demo of two new connecting tools on the LinkedIn App.
Utilising content to sell and attract talent
Regardless of your role in an organisation, targeted use of content (photographs, videos, sharing newspaper articles and written updates) is one of the best ways to create a strong profile in your industry, and to attract talent to your organisation. But getting content in front of the right people can be a tricky thing. Learn the do's and don'ts of posting and using content to speak to the right people.
*It is recommended that attendees install the LinkedIn app on their smartphones for this workshop as Louise will be doing live demos including two connecting tools only available on the app and not on the desktop version.